A Rotterdam flower counter rooted in seasonal Dutch blooms and hand-tied craftsmanship.
Bloemhoek opened on Witte de Withstraat in 2014 with a simple idea: bring the freshness of a Dutch flower auction directly to a neighbourhood counter. No cold storage chains, no mass-produced bundles — just stems cut within days and arranged while you wait.
What started as a small walk-in shop has grown into a full-service flower business serving Rotterdam residents, studios, restaurants, and event planners. Our team of four florists handles everything from quick counter bouquets to multi-venue wedding installations.
Flowers should be accessible, seasonal, and honest. We price every bouquet transparently, source from growers we know by name, and never use flowers that have sat in a fridge for a week. When tulip season ends, we celebrate ranunculus. When dahlias arrive, we let them lead.
You'll find us at Witte de Withstraat 41, in the creative heart of Rotterdam. The shop is designed as an open counter — you can see every stem, watch us wrap your bundle, and ask questions about care and variety.
Direct relationships with Aalsmeer and Westland growers ensure peak freshness and variety throughout the year.
Every bouquet and wrapped stem bundle is tied by hand at our counter — never pre-made off-site.
Compostable wrapping, minimal packaging, and stem donations to local community gardens.
Stop by Witte de Withstraat 41 or book a consultation to plan your next bouquet or event.
Book a consultation